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Small-business Q&A: Check suitable publications before pitching business stories
Published in 1-1-2015
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Check suitable publications before pitching business stories Coverage in the press can certainly help get the word out about your business. [...] since putting out a newspaper or magazine on a daily, weekly or monthly basis means a lot of pages to fill, most local media are always on the lookout for good content. If you're just getting started, you might be able to get a local paper to cover your grand opening or ribbon-cutting. Perhaps your staff has recently learned new techniques or obtained certifications. If you participate in or sponsor community events, let the media know. Find the right paper or media outlet to approach, and the journalist most likely to cover your topic. If they like working with you, they may come back when there's another suitable opportunity, and you'll have a chance to promote your business again. [...] if you don't get an immediate shot at publicity or news coverage, keep trying.